From Launch to Series A: Build a Growth Engine That Scales
I help early-stage B2C startups prove traction, scale growth, and build an investor-ready marketing system—so you can raise your next round with confidence, without the cost of a full-time hire.
You’ve got traction — but scaling still feels like throwing darts in the dark.
Despite pouring more into marketing—hiring agencies, contractors, and testing new channels—the results just aren’t adding up:
- Rising CAC and diminishing returns are eating into your runway.
- High drop-off rates at key funnel stages are stalling growth.
- High churn rates leave you scrambling to retain users.
- Struggling to grow beyond early adopters and niche markets.
- Over-reliance on paid ads raises concerns about sustainability.
You’re already stretched thin managing product, team, and operations. Adding a full-time marketing executive to the payroll isn’t the right move—yet.
That’s where I come in.
Evaluate Your Business's Scalability
I'm Miao, your strategic growth partner.
I help B2C tech startups turn marketing challenges into growth opportunities with my 3-Pillar Growth Engine framework. By aligning Product, Marketing, and Team & Process, I build scalable systems for sustainable growth. I’ve worked with 20+ companies—AI SaaS, marketplaces, and consumer apps—developing go-to-market strategies, testing processes, and leveraging AI to boost marketing ROI.
Don't just take my word for it. I've made things happen.
Haiper (AI video generator) - Scaled to 6M users
HomeCooks (ready meal marketplace) - Achieved 6x revenue growth
Fixter (car maintenance marketplace) - 2X revenue, led to acquisition by Renault
What is my approach?
To move from seed to Series A, you need to prove scalability – showing investors you can grow beyond early adopters, reach significant scale, and do so profitably.
I developed the 3 Pillar Growth Engine framework to guide seed-stage startups on their growth journey. This framework integrates Product, Marketing, and Team Process to drive scale and sustainable growth. Here’s how it works:
1. Refine Product-Market Fit
Expand beyond early adopters by defining new customer personas, mapping their behaviours, and refining your positioning and pricing. This ensures your product resonates with a wider audience.
2. Create Scalable Marketing Channels
Start by testing paid channels to validate messaging and optimise conversion funnels. As acquisition costs rise, I’ll help you diversify with organic growth strategies like content, partnerships, and product-led features to balance your CAC and sustain growth.
3. Build Repeatable Systems for Your Team
Scattered tests won’t scale. I’ll help you establish robust data tracking, streamline reporting, and create processes to brainstorm ideas, prioritise initiatives, and document learnings. By upskilling your team and leveraging AI tools, we’ll ensure long-term efficiency and scalability.
MY SERVICES
1000 True Fans Growth Sprint
A coaching programme to help early-stage founders land their first batch of customers, test marketing channels, and lay the foundation for funding or bootstrapping.
Seed to Scale Growth Advisory
Weekly strategy sessions where I’ll review your data and campaign performance to shape a clear strategy and actionable growth roadmap. You’ll also get access to my professional network and expert guidance to support successful implementation.
Fractional CMO
Lead your marketing strategy with hands-on support to keep your team focused and driving growth. Equivalent to 1.2 days per week dedicated to setting strategy, tracking performance, and providing guidance to ensure every effort delivers results.
Fractional CMO + Execution
Drive growth with strategic leadership and hands-on execution. Equivalent to 2 days per week dedicated to your business, combining strategy, project management, and implementation support to keep things moving.
What people say about me
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“Miao is an exceptional Head of Growth, with a deep understanding of every aspect of business growth.”
Frédéric Dermer, Co-founder at Fixter
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“Miao is a great mentor and teacher. I highly recommend Miao if you need to get a data-driven yet creative Head of Growth”
Francisco Fidalo, Product Manager at HomeCooks
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"Miao displayed a strong blend of creativity, strategic thinking, and hands-on execution at Fixter, which significantly contributed to our startup's growth."
Joe Mc Dermottroe, Chief Experience Officer at Fixter
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“I want Miao on my team - no brainer yes.”
Robin Tombs, CEO Yoti, Co-founder Gamesys
How I Helped Companies Scale
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![Haiper]()
Haiper, an AI video generator, scaled to 6 million users
Through strategic positioning for non-video editors, data-driven performance marketing, and fostering an engaged creator community.
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![HomeCooks]()
HomeCooks, a ready meal marketplace, 6x revenue growth
By focusing its positioning on senior citizens to stand out from the competition, implementing a creative, data-driven social ads system, building partnerships with influencer chefs, and fostering a vibrant community.
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![Fixter]()
Fixter, a car maintenance marketplace, 2X revenue, led to acquisition by Renault
Scaled paid ads and SEO to local towns and cities, ran extensive growth experiments, and expanded services to include full repairs beyond MOT and servicing.
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![Gamesys]()
Gamesys, a FTSE 250 gaming company, acquired 500k users
Achieved this through data-driven performance marketing campaigns across the US, UK, and international markets, supported by a fast-iteration creative process.
