1000 True Fans Growth Sprint

You’ve launched your product—but how do you land your first 1000 true fans and prove traction?

This Growth sprint helps early-stage founders turn their product launch into real momentum by learning and applying proven growth/marketing principles. You’ll refine your target customer, positioning, and messaging, and test 3–6 marketing channels to find what works.

By the end, you’ll have your first batch of customers, validated traction, and the foundation needed to raise funding or bootstrap with confidence.

What You Get

CMO-level expertise – Avoid costly marketing mistakes and make smarter decisions.

1 x Kick-off Call – Align goals, define success metrics, identify gaps and opportunities, and create a tailored plan.
4 x Strategy Workshops – Define your target customer, refine positioning, craft messaging, deep dive into the customer’s purchase journey, identify key marketing channels, set success metrics, and build an execution roadmap.
2 Coaching Sessions per month – From Month 2, every two weeks, we'll review key metrics, tackle challenges, brainstorm solutions, and drive progress towards your growth goals.
Actionable Assignments – With my guidance, complete tasks such as customer interviews, mapping the purchase journey, crafting outreach emails, and creating social media posts.
Access to my personal network – Need copywriters, paid ad specialists, SEO, or content experts? I’ll connect you with vetted professionals. (I don’t take commission.)
Ongoing Support – Get quick feedback and guidance via Slack, email, or phone. More complex queries are tackled in scheduled sessions.

Schedule Free Call

Schedule a free discovery call to discuss your challenges and goals and explore if we're a good fit to work together.

How It Works

Each programme is tailored, but a typical 3-month journey looks like this:

Month 1: Build your growth strategy

Week 1 – Kick-off Call

Align goals, define success metrics, identify gaps and opportunities, and create a tailored plan.

Week 2 – Value Proposition

Assignment – Research customer pain points, competitors, and industry trends.
Workshop – Develop a compelling Unique Value Proposition.

Week 3 – Customer Deep Dive

Assignment – Conduct customer interviews, analyse needs, and map the purchase journey.
Workshop – Review customer touchpoints, refine insights, and lay the groundwork for an effective marketing plan.

Week 4 – Marketing Plan

Assignment – Research competitors, identify potential marketing channels, and draft initial test ideas based on customer insights.
Workshop – Brainstorm and prioritise 3–6 channels, then develop a structured marketing plan with a clear, actionable roadmap.

Week 5 – Channel Strategy

Assignment – Research a priority channel, study competitors and industry leaders, and gather insights.
Workshop – Develop a winning strategy and execution plan that plays to your strengths.

By the end of Month 1, you’ll have a clear strategy: who your customers are, how to engage them, and a marketing plan ready for execution.

Months 2–3: Execute, iterate & optimise

Now it’s time to put your plan into action. Over the next two months, you’ll test marketing channels, refine messaging, and gather customer insights to identify what works.

Marketing is tough—every channel is crowded, and simply following best practices isn’t enough. The coaching sessions will help you navigate challenges, refine your strategy, and make smart adjustments so you can break through the noise and gain traction.

Coaching sessions (x4): Every two weeks, We’ll review your marketing experiments, tackle roadblocks, and refine your approach to improve conversions. These sessions also offer deep dives into key areas like paid ads, conversion funnel optimisation, SEO, CRM, social media, content marketing, and testing workflows—tailored to your business needs.

By the end of the sprint, you’ll have a validated marketing strategy, early traction, and a clear path to scale.

Most clients continue coaching for another 3 months or longer to ensure they stay on the right track until they secure their next round of funding.

Who It’s For

The ideal traits of a good-fit founder:

You’ve just launched your B2C tech product, particularly in AI or marketplaces, where I have extensive experience.
You lack a marketing background but want to learn the essentials to avoid common mistakes and get results faster.
You know marketing takes effort and are ready to put in the work with expert guidance.

Frequently Asked Questions

What results can I expect?
While I can’t guarantee specific outcomes, most founders successfully acquire their first batch of true fans, identify 1–2 scalable channels, and adopt a structured test-learn-adjust approach to prove traction and create the foundation they need to raise funding or bootstrap.
Can you help me hire the right specialists?
Absolutely. If you need additional talent for copywriting, paid ads, SEO, social media or content marketing, I’ll connect you with vetted professionals or help you source new suppliers.
Can I bring team members to workshops and coaching sessions?
Yes, you can bring 1 additional team member (making it a total of 2 participants, including yourself). This ensures the sessions stay focused and productive within the allotted time. If you'd like to involve more team members, we can discuss a custom package to accommodate your needs.