Fractional CMO Programme

Get senior-level marketing leadership without the cost of a full-time hire. In this part-time CMO role, I’ll spend one day a week (plus 2 hours of ongoing support) setting the strategic vision, tracking performance against KPIs, and keeping your team or agencies focused on what moves the needle. If you’ve got the resources to handle execution but need someone to steer the strategy and make sure every effort drives growth, this programme is for you.

Does this sound familiar?

  • You need senior marketing expertise but aren't ready to commit to a full-time hire yet.

  • You're overwhelmed with day-to-day operations and need someone to focus on marketing.

  • Marketing efforts are spread thin across too many channels and lack of unified direction.

  • Your marketing budget isn't delivering expected returns, and you know there's untapped potential in improving customer approach and conversion funnels.

  • You want to build a measurable marketing system with a repeatable test-and-learn approach.

  • You want better visibility of marketing efforts to make smarter budget decisions.

  • You want to use AI in marketing but haven't got time to figure out the integration.

What if you could:

  • Gain a deeper understanding of your target market and what drives them to buy.

  • Continuously refine your marketing strategy based on data-informed decisions.

  • Attract new customers cost-effectively and keep them coming back.

  • Improve order value, purchase frequency, and customer lifetime value.

  • Upskill your team and increase their productivity with AI tools.

What You Get

  • 1 day/week dedicated to your business + 2 hrs support via Slack, email and phone.

  • Overhaul of your value proposition, market positioning, and messaging to resonate with target audience.

  • A robust A/B testing framework and documentation, making growth systematic.

  • Quality control of marketing deliverables, from briefing to final review.

  • Weekly KPI review calls to discuss performance, progress and next steps.

  • Access to my personal network of vetted marketing specialists (I don’t take commission).

Schedule a free discovery call to discuss your challenges and goals and explore if we're a good fit to work together.

How It Works

I follow a structured process of planning, launching, experimenting, and scaling to organise the engagement. This approach ensures the creation of a systematic, repeatable growth engine that drives sustainable performance.

All programmes are tailored, but a typical 3-month journey looks like this.

Planning phase

  • Initial discovery call (Week 1)

    An in-depth discussion of your business’ challenges, goals, marketing resources, team, and expectations. We’ll confirm alignment on objectives, deliverables, and establish key success metrics.

  • Performance audit (Week 1)

    A comprehensive review of your current marketing activities and technology stack to understand your starting point.

  • Strategy workshops (Week 2)

    Comprehensive, in-depth sessions to:

    • Define your target customer and map their complete purchasing journey.

    • Analyse competition, positioning, and pricing to identify market opportunities.

    • Establish a clear value proposition and brand voice.

  • Marketing plan & roadmap (Week 3-4)

    A detailed three-month plan and roadmap outlining key deliverables, timelines, and success metrics.

Launching Phase (From Week 5)

  • Analytics implementation

    Install and configure tracking and reporting systems to accurately measure marketing efforts. (I will provide detailed instructions, and your technical team will handle the implementation.)

  • Sales material development

    Review and optimise landing pages (or app-store pages), content, and user experience based on customer insights and competitive analysis. Focus on crafting compelling narratives that drive conversions.

  • Team assembly

    Build the right team from either my network of trusted specialists or through strategic hiring, ensuring resources are allocated effectively.

Experimenting phase (From Week 7)

  • Channel experimentation

    Launch and test priority marketing channels using a data-driven approach, starting with the channels that best match your target customer and market research.

  • Weekly review meetings

    Regular check-ins to share performance metrics, progress updates, key insights, and strategic adjustments.

  • Monthly strategy brainstorm

    Step back from daily operations to reflect on learnings, identify breakthrough opportunities, and eliminate ineffective tactics. We’ll explore potential 10x wins and think creatively about growth.

Scaling phase (From week 9)

  • Channel optimisation

    Once we identify effective channels, we’ll focus on scaling them through operational excellence and refined processes. This includes establishing systems and workflows for consistent, high-quality execution.

  • AI integration

    Strategically implement AI tools for personalisation and automation to build competitive advantage and improve cost-efficiency.

Who It’s For

The ideal traits of a good-fit company:

  • You see growth as a company-wide effort, not just marketing.

  • You understand results take time and good marketing requires robust systems.

  • You prefer building a flexible team over hiring a full-service marketing agency.

  • You operate in B2C SaaS, marketplaces or consumer apps where growth needs product-marketing collaboration.

  • You've secured seed or Series A funding, or invest £30k+ monthly in marketing.

  • You already have an in-house growth marketer who can coordinate and execute day-to-day tasks. If you don’t currently have any in-house marketing resources, I recommend starting with my Fractional CMO + Execution Support programme.

Schedule a free discovery call to discuss your challenges and goals and explore if we're a good fit to work together.