Go-to-market Workshops

Launching a new service is both exciting and challenging. The Go-to-Market Workshop is designed specifically for early-stage founders who need clarity and direction to successfully introduce their offerings to the market.

Are you facing these challenges?

Struggling to define your ideal customer: Unsure who your product is for or overwhelmed by a broad range of potential customers.
Difficulty differentiating your product: Finding it hard to make your product stand out and highlight its unique benefits.
Uncertain about acquiring your first customers: Challenged to identify and attract your initial customer base effectively.
Creating a compelling message: Struggling to develop a value proposition and messaging that truly resonates and drives conversions.

What You Get

Pre-Workshop Survey: provide key information about your company so I can tailor the workshop to your specific needs.
Value Statement Workshop (1 hour): define your unique value proposition to resonate with your target audience.
Assignment (for you): conduct conversations with 10 customers to gather valuable insights and then Analyse your customer profiles, understand their desires and concerns, and map out their purchase journey.
Marketing Strategy Design Workshop (1 hour): we’ll identify the best marketing channels, prioritise 2-3 key channels for your initial campaigns, and develop actionable strategy.
Assignment (for you): Experiment with your marketing tactics and track the results to gather actionable data.

Schedule Free Chat

Schedule a free chat to discuss your challenges and goals and explore if we're a good fit to work together.

Who It’s For

Early-stage founders launching a new service or product who need help defining their target audience, standing out from the competition, choosing the right marketing channels, creating effective messaging, and confidently launching their first marketing campaigns.

Frequently Asked Questions

Do I need to have a product or service to benefit from this workshop?
No. If you have an idea, this workshop will help validate it and give you clarity on the exact product you want to build and who you’re building it for.
How long do these workshops last?
I recommend completing the workshop within 1 month, with meetings held weekly or bi-weekly. Longer gaps between sessions may cause you to lose momentum.
What happens after I book this workshop?
I’ll get in touch so we can schedule your sessions at a time that works best for you.
What kind of preparation is required before the workshop?
I’ll send you a short pre-workshop survey to gather information about your idea or business. This helps me customise the workshop to address your specific goals.
What happens after the workshop ends?
You’ll leave with a clear strategy, actionable next steps, and a roadmap to keep testing and improving your marketing. If you need extra support, you can book follow-up feedback sessions.
Can I bring team members to workshops and coaching sessions?
Yes, you can bring 1 additional team member (making it a total of 2 participants, including yourself). This ensures the sessions stay focused and productive within the allotted time. If you'd like to involve more team members, we can discuss a custom package to accommodate your needs.