Go-to-market Workshops
Launching a new product or pivoting an existing one? This workshop helps businesses develop a structured, actionable plan for launching a new product or pivoting into a new market. Over a one-day or two half-day sessions, your team will gain strategic clarity, align on priorities, and walk away with a roadmap to execute confidently.
Are you facing these challenges?
Unsure who your product is really for and struggling to focus on the right audience.
Finding it difficult to differentiate in an increasingly competitive market.
Messaging isn’t resonating, leading to weak conversions and low engagement.
Teams are misaligned, with marketing and product pulling in different directions.
What You Get
I’ll work as your brainstorming partner, sharing insights from businesses like yours while challenging assumptions and identifying blind spots.
Pre-Workshop Call: I’ll ask questions to understand your business challenges and tailor the workshop accordingly.
Pre-Workshop Assignment (for you): Gather customer insights by speaking with potential customers.
Value Statement Workshop (3 hours): Define your unique value proposition to resonate with your target audience.
Marketing Strategy Workshop (3 hours): Build customer profiles, map their purchase journey, identify key marketing channels, and create a prioritised three-month roadmap.
After-Workshop Assignment (for you): Test growth experiments, track results, and gather data.
Optional add-ons: Follow-up strategy sessions to review progress and ensure your strategy is on track for success.
Schedule a free call to discuss your challenges and goals and explore if we're a good fit to work together.
Who It’s For
The ideal traits of a good-fit company:
You’re launching a new product or pivoting an existing one.
You operate in B2C SaaS, marketplaces, or consumer apps where I have deep expertise.
You see growth as a company-wide effort, not just a marketing function.
You’re looking for expert insights and to shorten time to success.
Schedule a free call to discuss your challenges and goals and explore if we're a good fit to work together.