Seed to Scale Advisor Growth Advisory

You’ve gained traction, but scaling remains a challenge. CAC is rising, conversions are stalling, and breaking into the mainstream is slower than expected. Despite testing channels and hiring agencies, results aren’t adding up. If you're a seed-stage founder looking to scale beyond early traction, this programme is for you.

In my Seed to Scale Growth Advisory programme, we’ll uncover what’s slowing your growth using my 3-Pillar Growth Engine framework. we’ll work together to pinpoint what’s really holding back your growth using my ‘3 Pillar Growth Engine’ framework. From there, we’ll create a clear strategy and actionable roadmap to build marketing processes that actually scale and drive sustainable growth. You’ll get more from your marketing spend while gaining the clarity and structure you and your team need to move forward with confidence to raise Series A or scale with revenue.

What You Get

CMO-level expertise to help you save time and money by avoiding marketing mistakes and making smarter decisions.
A clear marketing strategy and roadmap – Through workshops, we’ll refine your positioning, evaluate your value proposition, and create an actionable marketing plan with clear success metrics.

Weekly strategy calls to tackle your current challenges, brainstorm creative solutions, and set priorities for the week ahead.
KPI & performance reviews to give you clarity on performance and actionable insights.
Access to my personal network of vetted marketing specialists (I don’t take commission).
Ongoing support via Slack, email, or phone for quick feedback and guidance throughout the week. Complex queries requiring deeper analysis will be addressed during scheduled sessions.

Schedule Free Call

Schedule a free discovery call to discuss your challenges and goals and explore if we're a good fit to work together.

How It Works

All programmes are tailored, but a typical 3-month journey looks like this.

Month 1 – Planning

Initial kick-off call (Week 1)
A deep dive into your business challenges, goals, marketing resources, team, and expectations. We’ll align on objectives, deliverables, and key success metrics.
Performance audit (Week 1)
A comprehensive review of your current marketing activities and technology stack to assess your starting point.
Strategy workshops (Week 2)
In-depth sessions to:
- Define your target customer and map their purchase journey.
- Analyse competition, positioning, and pricing to identify market opportunities.
- Establish a clear value proposition and brand voice.
Marketing plan & roadmap (Weeks 3–4)
A structured 3-month plan outlining key marketing channels, strategy, timelines, and success metrics.

By the end of Month 1, you’ll have a clear strategy and an actionable plan ready for execution.

Months 2–3 – Execution, Iteration & Optimisation

Now it’s time to put your plan into action. Over the next two months, you’ll test marketing channels, refine messaging, and gather customer insights to scale what works.

Marketing at the seed stage is challenging—every channel is competitive, and what worked early on won’t always scale. These strategy sessions will help you cut through the noise, refine your approach, and identify what truly moves the needle, so you can build a repeatable growth engine and scale with confidence.

Weekly Strategy Sessions

Each week, we’ll focus on your biggest challenges, review experiments, and refine your action plan.

Review your current strategies and provide actionable recommendations.
Outline a step-by-step implementation plan and guide execution.
Provide feedback on completed tasks to ensure success.
Support supplier decisions by assessing proposals and joining key calls.

Tailored Workshops

Depending on your needs, we can also run a tailored strategy workshops on topics such as:

Go-to-market strategy – Define positioning, customer segments, and marketing strategies for a successful launch.
Positioning & differentiation – Reassess your market position when growth slows down.
Marketing planning – Structure your marketing efforts, select channels, and set KPIs.
Marketing team setup – Plan team structure, hiring, and resource allocation.
Customer deep dive – Map your customers' profiles, needs, and purchase journey.
Data-driven marketing system – Build a systematic test-and-learn approach using A/B testing and prioritisation frameworks.
Marketing tech stack audit – Review and optimise your marketing tools.
Data tracking & reporting audit – Assess tracking systems and refine reporting processes.
Sales material review – Improve key assets like landing pages and app store listings.
Conversion funnel audit – Identify and optimise weak points in your funnel.
Ad campaign audit – Evaluate and enhance your paid ad performance.
CRM audit – Improve your CRM setup for better lead and customer management.
AI marketing automation audit – Identify AI tools to streamline marketing operations.

What’s Not Included

This programme is for businesses that want to empower their in-house marketing but need a senior strategic guidance. If you lack the resources to handle day-to-day tasks, my Fractional CMO + Execution Support services are more suitable.

Daily project management
You (or someone on your team) remain responsible for day-to-day task tracking, timelines, and follow-ups. My focus is on guiding and advising—keeping you strategically aligned and accountable to your goals.
Hands-on execution
Unlike the Fractional CMO packages, the Strategic Advisor Programme doesn’t include configuring software, building landing pages, or writing marketing assets. I’ll provide strategic outlines and feedback on deliverables, but the actual implementation is up to you and your team.

Who It’s For

The ideal traits of a good-fit company:

You see growth as a company-wide effort, not just marketing.
You understand results take time and good marketing requires robust systems.
You have in-house talent or existing contractors to manage daily tasks and project coordination.
You're prepared to devote time and energy to implementing the strategy, guided by me—an expert who has done this before.
You operate in B2C tech, particularly in AI or marketplaces, where I have deep expertise.

Frequently Asked Questions

What qualifies as execution work?
Execution typically includes tasks like designing and writing publish-ready marketing materials, configuring software, or managing ad campaigns. Those responsibilities remain with you or your team.

Can you help me hire the right specialists?
Absolutely. If you need additional talent for copywriting, ads management, SEO, content and more. I’ll connect you with my vetted network or assist you in sourcing new suppliers.
What results can I expect?
While I can’t guarantee specific outcomes, most clients see increased customer numbers, higher conversions, reduced CAC (customer acquisition cost), better audience engagement, and stronger overall marketing ROI when they follow strategic advice and test-learn-adjust consistently.