Strategic Advisor Programme

In my Strategic Advisor Programme, we’ll work together to pinpoint what’s really holding back your growth using my ‘3 Pillar Growth Engine’ framework. From there, we’ll create a clear strategy and actionable roadmap to build marketing processes that actually scale and drive sustainable growth. You’ll get more from your marketing spend while gaining the clarity and structure you need to move forward with confidence. If you’re a seed, Series A, or bootstrapped startup leader facing growth hurdles and could use an outside perspective or expert feedback, this programme is for you.

What You Get

CMO-level expertise to help you save time and money by avoiding marketing mistakes and making smarter decisions.

Weekly strategy calls to tackle your current challenges, brainstorm creative solutions, and set priorities for the week ahead.
KPI & performance reviews to give you clarity on performance and actionable insights.
Access to my personal network of vetted marketing specialists (I don’t take commission).
Actionable Assignments for you to complete with my support, while I provide feedback and ensure you stay on track.
Ongoing support via Slack, email, or phone for quick feedback and guidance throughout the week. Complex queries requiring deeper analysis will be addressed during scheduled sessions.

Schedule Free Chat

Schedule a free chat to discuss your challenges and goals and explore if we're a good fit to work together.

How It Works

All programmes are tailored, but a typical 3-month journey looks like this.

Month 1 – Planning

Initial kick-off call (Week 1)
A deep dive into your business challenges, goals, marketing resources, team, and expectations. We’ll align on objectives, deliverables, and key success metrics.
Performance audit (Week 1)
A comprehensive review of your current marketing activities and technology stack to assess your starting point.
Strategy workshops (Week 2)
In-depth sessions to:
- Define your target customer and map their purchase journey.
- Analyse competition, positioning, and pricing to identify market opportunities.
- Establish a clear value proposition and brand voice.
Marketing plan & roadmap (Weeks 3–4)
A structured three-month plan outlining key deliverables, timelines, and success metrics.

Months 2–3 – Execution, Iteration & Optimisation

Weekly Strategy Sessions

Each week, we’ll tackle your biggest challenges, review experiments, and refine your action plan.

Review your current strategies and provide actionable recommendations.
Outline a step-by-step implementation plan and guide execution.
Provide feedback on completed tasks to ensure success.
Support supplier decisions by assessing proposals and joining key calls.

Tailored Workshops

Depending on your needs, we can also run a tailored workshop.

Go-to-market strategy – Launch a new service with defined positioning, customer segments, and marketing strategies.
Positioning & differentiation – Reassess your market position when growth slows down.
Marketing planning – Structure your marketing efforts, select channels, and set KPIs.
Marketing team setup – Plan team structure, hiring, and resource allocation.
Customer deep dive – Map your customers' profiles, needs, and purchase journey.
Data-driven marketing system – Build a systematic test-and-learn approach using A/B testing and prioritisation frameworks.
Marketing tech stack audit – Review and optimise your marketing tools.
Data tracking & reporting audit – Assess tracking systems and refine reporting processes.
Sales material review – Improve key assets like landing pages and app store listings.
Conversion funnel audit – Identify and optimise weak points in your funnel.
Ad campaign audit – Evaluate and enhance your paid ad performance.
CRM audit – Improve your CRM setup for better lead and customer management.
AI marketing automation audit – Identify AI tools to streamline marketing operations.

What’s Not Included

This programme is for businesses that want to empower their in-house marketing but need a senior strategic guide. If you lack the resources to handle day-to-day tasks, my Fractional CMO + Execution Support services are more suitable.

Daily project management
You (or someone on your team) remain responsible for day-to-day task tracking, timelines, and follow-ups. My focus is on guiding and advising—keeping you strategically aligned and accountable to your goals.
Hands-on execution
Unlike the Fractional CMO packages, the Strategic Advisor Programme doesn’t include configuring software, building landing pages, or writing marketing assets. I’ll provide strategic outlines and feedback on deliverables, but the actual implementation is up to you and your team.

Who It’s For

The ideal traits of a good-fit company:

You see growth as a company-wide effort, not just marketing.
You understand results take time and good marketing requires robust systems.
You have in-house talent or existing contractors to manage daily tasks and project coordination.
You're prepared to devote time and energy to implementing the strategy, guided by me—an expert who has done this before.
You operate in B2C SaaS, marketplaces or consumer apps, where growth needs product and marketing collaboration.

Frequently Asked Questions

What qualifies as execution work?
Execution typically includes tasks like designing and writing publish-ready marketing materials, configuring software, or managing ad campaigns. Those responsibilities remain with you or your team.

Can you help me hire the right specialists?
Absolutely. If you need additional talent for copywriting, ads management, SEO, content and more. I’ll connect you with my vetted network or assist you in sourcing new suppliers.
What results can I expect?
While I can’t guarantee specific outcomes, most clients see increased customer numbers, higher conversions, reduced CAC (customer acquisition cost), better audience engagement, and stronger overall marketing ROI when they follow strategic advice and test-learn-adjust consistently.