Launch, Pivot & Scale with The Go-to-Market Playbook That Reached Millions
I help B2C AI, SaaS, and marketplace ventures validate market demand, gain traction, and accelerate growth from zero to millions of users through critical product launches and pivots.
You have built a great product—now you need a go-to-market strategy that works.
Your messaging isn’t landing. People are curious, but not enough are taking action.
Your funnel isn’t converting. Users show interest but drop off before committing.
Your marketing lacks direction. Despite testing multiple channels, you’re still unsure where to double down.
Or maybe you’re growing fast, but what used to work isn’t working anymore.
Expanding beyond early adopters is tough—new customers have different priorities.
Competition is increasing. You need to refine your positioning to stand out.
Rising CAC and diminishing returns are stalling your growth.
That’s where I come in.
Evaluate Your Product's Scalability
I'm Miao, your strategic growth partner.
I help B2C AI, SaaS, and marketplace companies launch, pivot, and scale using my proven go-to-market framework, which has helped grow millions of users. With experience across 30+ companies, I specialise in refining positioning and messaging, testing acquisition channels, and turning growth challenges into opportunities.
Don't just take my word for it. I've made things happen.
Haiper (AI video generator) - Scaled to 6M users
HomeCooks (ready meal marketplace) - Achieved 6x revenue growth
Fixter (car maintenance marketplace) - 2X revenue, led to acquisition by Renault
MY SERVICES
1000 True Fans Growth Sprint
A coaching programme to help early-stage founders land their first batch of customers, test marketing channels, and lay the foundation for funding or bootstrapping.
Seed to Scale Growth Advisory
Weekly strategy sessions where I’ll review your data and campaign performance to shape a clear strategy and actionable growth roadmap. You’ll also get access to my professional network and expert guidance to support successful implementation.
Fractional CMO
Lead your marketing strategy with hands-on support to keep your team focused and driving growth. Equivalent to 1.2 days per week dedicated to setting strategy, tracking performance, and providing guidance to ensure every effort delivers results.
Fractional CMO + Execution
Drive growth with strategic leadership and hands-on execution. Equivalent to 2 days per week dedicated to your business, combining strategy, project management, and implementation support to keep things moving.
What people say about me
How I Helped Companies Scale
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![Haiper]()
Haiper, an AI video generator, scaled to 6 million users
Through strategic positioning for non-video editors, data-driven performance marketing, and fostering an engaged creator community.
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![HomeCooks]()
HomeCooks, a ready meal marketplace, 6x revenue growth
By focusing its positioning on senior citizens to stand out from the competition, implementing a creative, data-driven social ads system, building partnerships with influencer chefs, and fostering a vibrant community.
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![Fixter]()
Fixter, a car maintenance marketplace, 2X revenue, led to acquisition by Renault
Scaled paid ads and SEO to local towns and cities, ran extensive growth experiments, and expanded services to include full repairs beyond MOT and servicing.
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![Gamesys]()
Gamesys, a FTSE 250 gaming company, acquired 500k users
Achieved this through data-driven performance marketing campaigns across the US, UK, and international markets, supported by a fast-iteration creative process.
